Business Strategy Team

Definition

Business Strategy Team

any team that produces the customer organization’s new business strategy

Classification

As illustrated in the preceding figure, the Business Strategy Team method component is part of the following inheritance hierarchy:

• Type: Concrete
• Superclass: Strategy Team
• Subclasses:
  • None

Responsibilities

The typical team-specific responsibilities of a Business Strategy Team are to:

• Analyze Current Business (Business Requirements Engineering).
  Analyze the critical factors that will drive the new business strategy:
  • Analyze the customer organization and its business enterprise.
  • Analyze the market (including market trends) within which the business competes.
  • Analyze the user organizations of the customer’s business.
• Architect New Business.
  Recommend the new business strategy (vision and architecture):
  • Recommend new business models with improved business processes.
  • Recommend new organizational structures.
  • Recommend, justify, and prioritize new applications and changes to existing applications.

A business strategy team typically inherits the general team responsibilities from the team method component.

Roles

A Business Strategy Team typically consists of persons playing the following roles:

• Business Strategist,
  who leads the business strategy team, analyzes the customer organization, analyzes the market, and produces the business vision.
• User Analyst,
  who analyzes users and user organizations.
• Requirements Engineer,
  who helps analyze the current business to produce the business vision including requirements for the rearchitected business.
• Business Architect,
  who rearchitects the business by creating new business models, processes, organizational structures, and recommends new applications.
• Domain Expert (in the business domain and market),
  who verifies the analysis and provides recommendations regarding the new business strategy.
• Customer Representative,
  who helps produce the business vision.
• User Representative,
  who analyzes the user organizations and helps produce the business vision.
• Technical Writer,
  who produces and maintains the business strategy documents.

Tasks

A Business Strategy Team typically performs the following team-specific strategic tasks in an iterative, incremental, parallel, and time-boxed manner:

• BusinessRequirements Engineering:
  • Customer Analysis:
    • Stakeholder Profiling
    • Business Object Modeling (Current Business)
    • Business Process Modeling (Current Business)
  • Market Analysis:
    • Competitor Analysis
  • User Analysis
  • Business Visioning
• BusinessArchitecting:
  • Business Object Modeling (Reengineered Business)
  • Business Process Modeling (Reengineered Business)
  • Application Identification
  • Business Case Development
  • Application Selection
  • Application Prioritization
  • Business Transition Planning
  • Architecture Documentation
  • Architecture Integrity Assurance

A business strategy team typically inherits the common team tasks from the team method component.

Work Products

A Business Strategy Team typically may produce all or part of the following work products:

• Business Requirements Set:
  • Actor Cards (Informal)
  • Use Case Cards (Informal)
  • Customer Stakeholder Profiles (Informal)
  • Customer Analysis
  • Competitor Profiles (Informal)
  • Market Analysis
  • User Profiles (Informal)
  • User-Task Matrices (Informal)
  • User Analysis
  • Business Vision Statement
  • Glossary
• BusinessArchitecture Set:
  • CRC Cards (Informal)
  • Business Object Model
  • Business Process Model
  • Business Organization Chart
  • Application Business Case
  • Application Strategy
  • Relationship Strategy
  • Business Architecture Document
  • Business Transition Plan
  • Business Communication Plan

Guidelines

• This team primarily exists only during the business strategy phase.
• This team may be combined with the other strategy teams if only a minimal amount of strategy work is to be done.