Digital Brand Strategist

Definition

Digital Brand Strategist

the role that is played when a person develops the digital brand strategy for a customer organization’s business enterprise

Classification

As illustrated in the preceding figure, Digital Brand Strategist is part of the following inheritance hierarchy:

• Type: Concrete
• Superclass: Strategist
• Subclasses:
  • None

Responsibilities

The typical role-specific responsibilities of a Digital Brand Strategist are to:

• Collaborate with the user analysts and business strategists to develop the:
  • Customer’s requirements for their digital branding strategy.
  • Correct strategies for producing an authentic digital brand (e.g., brand identity) that will help the customer organization build its desired relationships with the users of its applications.
• Maintain a clear understanding of the customer’s business issues and objectives.
• Communicate branding information with customer representatives and project members.
• Collaborate with process engineer to ensure that the branding aspects of the project process are appropriate, efficient, and effective.

Digital Brand Strategist typically inherits the general role responsibilities from the Role method component.

Expertise

To fulfill these responsibilities, digital brand strategists typically should have the following expertise, training, and experience:

• Deep knowledge of digital branding and strategic marketing.
• Strategic and analytical thinking.
• Excellent communication and presentation skills.
• Solid experience in several of the following:
  • Advertising
  • Brand strategy
  • Business consulting
  • Corporate identity
  • Marketing communications
  • Public relations
  • Strategic marketing
  • Web development
• A bachelor’s degree or better in one of the above areas.

Tasks

Digital brand strategists typically perform the following role-specific tasks in an iterative, incremental, parallel, and time-boxed manner:

• Digital Branding Tasks:
  • Customer Brand Analysis
  • Competitor Brand Analysis
  • Digital Brand Production
  • Digital Brand Documentation
• Quality Engineering Tasks:
  • Quality Control – Digital Branding Evaluation
  • Quality Control – Business Strategy Evaluation
  • Quality Control – Technology Strategy Evaluation

Digital brand strategists typically inherit common role tasks from the role method component.

Teams

Digital Brand Strategists typically perform these tasks as members of the following teams:

• Digital Branding Team
• Strategy Evaluation Team

Work Products

As members of these teams, digital brand strategists typically produce all or part of the following work products:

• Digital Branding Work Products:
  • Informal Work Products:
    • Interview Notes
    • Digital Brand Board
    • Digital Brand Prototype
  • Deliverable Work Products:
    • Customer Brand Analysis
    • Competitor Brand Analysis
    • Digital Brand Description Document
    • Digital Brand Communication Plan
• Quality Work Products:
  • Inspection Report
  • Inspection Summary Report

Guidelines

• This role is only required if a new or modified digital brand is to be produced.
• This role typically inherits the common team guidelines from the roles process component.