Digital Brand Production



Definition

Digital brand production is the digital branding task during which the development organization produces the customer organization's new digital brand.

Objectives

The typical objectives of the digital brand production task are to develop the customer organization's new:

Preconditions

Digital brand production can typically begin when the following preconditions hold:

Completion Criteria

Digital brand production is typically complete when the following postconditions hold:

Steps

Digital brand production typically involves the Digital Branding Team performing the following steps in an iterative, incremental, and parallel manner:

Techniques

Digital brand production can typically be performed using the following techniques:

Work Products

Digital brand production typically results in the production of the contents of the following work products:

Guidelines