Digital Brand Prototype



Definition

A digital brand prototype is a digital branding work product produced during the digital brand production task that consists of a paper or digital prototype capturing the essense of the customer organization's new digital brand.

Objectives

The objectives of a digital brand prototype are to:

Benefits

The typical benefits of a digital brand prototype are:

Contents

The typical contents of a paper of wireframe digital brand prototype are a set of screens or webpages capturing the digital brand definition and identity:

Stakeholders

The typical stakeholders of a digital brand prototype are:

Phases

Preconditions

A digital brand prototype typically can be started if the following preconditions hold:

Inputs

The typical inputs to a digital brand prototype include:

Guidelines

Conventions

A digital brand prototype is typically constrained by the following conventions:

Examples