Digital Brand Prototype
A
digital brand prototype is a
digital branding work
product produced during the
digital brand production task that consists of a paper or
digital prototype capturing the essense of the customer
organization's new digital brand.
The objectives of a digital brand prototype are to:
- Capture the essentials of the customer organization's new
digital brand in a more realistic setting than a textual
document.
- Provide a foundation on which to perform usability
testing of the new digital brand.
The typical benefits of a digital brand prototype are:
- It shows the end look and feel of the digital brand.
- It is available earlier than a production quality user
interface.
- It costs less than a production quality user
interface.
- It enables the early usability testing and iteration of
the customer organization's digital brand.
The typical contents of a paper of wireframe digital brand
prototype are a set of screens or webpages capturing the
digital brand definition and identity:
- Images (e.g, photographs)
- Artwork
- Colors
- Logo
- Tag line
- Sample phrases capturing the brand's tone of voice
- Samples of fonts
The typical stakeholders of a digital brand prototype
are:
- Producers:
- Evaluators:
- Approvers:
- Maintainers:
- Users:
Preconditions
A digital brand prototype typically can be started if the
following preconditions hold:
The typical inputs to a digital brand prototype include:
- Work Products:
- Stakeholders:
- This is a living work product that is developed
incrementally and iteratively in parallel with other work
products.
- The digital brand prototype often evolves from a simple
paper prototype (webpage mock-ups) to a "wireframe" digital
prototype during the course of business engineering.
A digital brand prototype is typically constrained by the
following conventions: