Digital Brand Strategist



Definition

Digital Brand Strategist
the role that is played when a person develops the digital brand strategy for a customer organization’s business enterprise

Classification


Digital Brand Strategist in the OPF Method Component Inheritance Hierarchy

As illustrated in the preceding figure, Digital Brand Strategist is part of the following inheritance hierarchy:

Responsibilities

The typical role-specific responsibilities of a Digital Brand Strategist are to:

Digital Brand Strategist typically inherits the general role responsibilities from the Role method component.

Expertise

To fulfill these responsibilities, digital brand strategists typically should have the following expertise, training, and experience:

Tasks

Digital brand strategists typically perform the following role-specific tasks in an iterative, incremental, parallel, and time-boxed manner:

Digital brand strategists typically inherit common role tasks from the role method component.

Teams

Digital Brand Strategists typically perform these tasks as members of the following teams:

Work Products

As members of these teams, digital brand strategists typically produce all or part of the following work products:

Guidelines