Digital Brand Strategist


Digital Brand Strategist
the role that is played when a person develops the digital brand strategy for a customer organization’s business enterprise


Digital Brand Strategist in the OPF Method Component Inheritance Hierarchy

As illustrated in the preceding figure, Digital Brand Strategist is part of the following inheritance hierarchy:


The typical role-specific responsibilities of a Digital Brand Strategist are to:

Digital Brand Strategist typically inherits the general role responsibilities from the Role method component.


To fulfill these responsibilities, digital brand strategists typically should have the following expertise, training, and experience:


Digital brand strategists typically perform the following role-specific tasks in an iterative, incremental, parallel, and time-boxed manner:

Digital brand strategists typically inherit common role tasks from the role method component.


Digital Brand Strategists typically perform these tasks as members of the following teams:

Work Products

As members of these teams, digital brand strategists typically produce all or part of the following work products: