Content Publisher

Definition

Content Publisher

the specialized content worker role that is played when a person publishes approved content (i.e., deploys the content to one or more systems or applications so that it is accessible by the user organizations)

Classification

As illustrated in the preceding figure, Content Publisher is part of the following inheritance hierarchy.

• Type: Concrete
• Superclass: Content Worker
• Subclasses:
  • None

Responsibilities

The typical role-specific responsibilities repsonsibilities of a Content Publisher are to:

• Determine when approved content should be published.
• Publish content to applications and their users.
• Archive obsolete content.

Content Publisher typically inherits the general role responsibilities from the Role method component.

Personal Profile

To fulfill these responsibilities, a Content Publisher typically should have the following personal characteristics, expertise, training, and experience:

Personal Characteristics

A Content Publisher should typically have the following personal characteristics:

• TBD

Expertise

A Content publisher typically should have the following expertise:

• Knowledge of the content management system.
• Knowledge of customer’s digital brand.
• Experience in marketing or sales.
• A bachelor’s degree in marketing, sales, or the equivalent.

Tasks

Content publishers typically perform the following role-specific tasks in an iterative, incremental, parallel, and time-boxed manner:

• Content Publication

Content publishers typically inherits common role tasks from the role process component.

Teams

A content publisher typically perform these tasks as members of the following teams:

• Content Management Team

Work Products

As members of these teams, content publishers typically produce all or part of the following work products:

• Content Management Plan
• Published Data Components (Published Content)

Guidelines

• A content publisher is often someone from marketing or possibly management.
• This role is unnecessary if content management is not a requirement (e.g., there is no human interface or the human interface does not contain human produced content).
• This role typically inherits the common team guidelines from the roles process component.