Marketing Organization

Definition

Marketing Organization

any organization that markets one or more systems, applications, and/or components produced by a development organization to potential customer organizations

Classification

As illustrated in the preceding figure, Marketing Organization is part of the following inheritance hierarchy:

• Type: Concrete
• Superclass: Organization
• Subclasses:
  • None

Responsibilities

The typical responsibilities of a Marketing Organization are to:

• Market applications to the customer organization(s).
• Provide change requests based on customer feedback to the development organization.
• Act as a source of requirements during the performance of the requriements identification task.
• This organization typically inherits the common responsibilities from the organization method component.

Guidelines

• Tailor this method component because different endeavors require different processes, which in turn will require different organizations.
• An endeavor does not require a marketing organization if it is being developed, funded, and used internally within a single business.
• This organization typically inherits the common guidelines from the organization method component.