Market Analysis (Task)
- Market Analysis
- the
requirements engineering
task during which
the current or planned marketplaces in which the
customer organization’s current business
enterprise
does business are identified, studied, modeled, and analyzed
As illustrated in the preceding figure, Market Analysis is part of the following inheritance hierarchy:
The typical responsibilities of Market Analysis are to:
- Analyze the marketplace(s) in which the business enterprise of the customer organization competes.
- Produce an accurate and current analysis of each market segment.
- Determine what the business enterprise of the customer organization must do to effectively compete in each marketplace.
Market analysis can typically begin when the following
preconditions hold:
Market analysis is typically complete when the following
postconditions hold:
- The relevant marketplaces have been profiled and
analyzed.
Market analysis typically involves the
business strategy team performing the following steps in an
iterative, incremental, and parallel manner:
- Identify, analyze, and document each market segment in
which the business enterprise of the customer organization
competes.
- Identify, profile, analyze, and document each competitor
of the business enterprise.
Market analysis can typically be performed using the
following techniques:
- Reading documents:
- Reports from industry analysts
- Competitor marketing information
- Web searches
Market analysis typically results in the production of the
following work products:
- Market analysis is usually performed during the business
strategy phase, but it can also be performed of during the
initiation phase if insufficient business [re]engineering was
required to justify a separate business strategy phase.
