Digital Branding Work Products



Definitions

Digital Branding Work Product
a work product that may be produced during the digital branding activity
Digital Branding Set of Work Products
the cohesive collection of digital branding work products

Work Products

Documents

The OPF repository contains the following set of predefined digital branding documents:

Standard Reusable Files

The OPF repository contains the following set of predefined digital branding standard reusable files:

Dependencies

The following figure shows the developmental dependencies between the digital branding work products. The first work product at the start of an arrow typically has to be started before (but not necessaily finished before) the second work product at the end of the arrow, and the contents of the first work product influence the content of the second work product.

Digital Branding Work Product Set Customer Brand Analysis Digital Brand Board Digital Brand Prototype Competitor Brand Analysis Digital Brand Description Document Digital Brand Communication Plan

Guidelines