Content Producer
- Content Producer
- the specialized content worker role that is played when a
person creates new engaging user-focused
content for one or more
systems or
applications
As illustrated in the preceding figure, Content Producer is part of the following inheritance hierarchy:
The typical role-specific responsibilities of a Content Producer are to:
- Obtain non-digital content (e.g., from marketing or product development).
- Create raw content:
- Textual content.
- Numerical content.
- Audio content.
- Graphical content.
- Video content.
- Provide raw content to the content entry clerks.
- Ensure that the raw content supports the customer
organization’s digital brand (e.g., has an appropriate, consistent, and authentic voice).
Content Producer typically inherits the
general role responsibilities from the
Role method component.
To fulfill these responsibilities, a Content Producer typically should have the following
personal characteristics,
expertise,
training, and
experience:
A Content Producer should typically have the following personal characteristics:
A Content Producer typically should have the following expertise:
- An indepth knowledge of content requirements and sources.
- An indepth knowledge of the customer's products and services.
- Excellent written and verbal skills.
- A bachelor’s degree in marketing, sales, public
relations, graphic arts, or the equivalent.
Content producers typically perform the following
role-specific tasks in an iterative,
incremental, parallel, and time-boxed manner:
Content producers typically inherit
common role tasks from the
role process component.
Content producers typically perform these tasks as members of
the following teams:
As members of these teams, content producers typically
produce all or part of the following work products:
- Content need not be created from scratch. It may also
come from a content producing system or a legacy content
source.
- A content producer is often someone from marketing or
product development.
- This role is unnecessary if content management is not a
requirement (e.g., there is no human interface or the human
interface does not contain human produced content).
- This role typically inherits the
common team guidelines from the
roles process component.
